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Research Tips For Developing Ghost Writers

12/04/2011 16:13

The CEO of an laptop manufacturing company desires to position her company for an industry leader.

As a professional ghost writer, you happen to be commissioned to write a number of articles with the goal of obtaining them published underneath the CEO's name.

Where do you start?

Well, in lieu of just diving in and longing for the best, the smart approach should be to take the time to devise a particular strategy that involves:

The gathering of relevant information regarding your topic Assessing and knowing the laptop manufacturer's actual value in the profession Brainstorming ideas for suggested article topics (after which narrowing this take note of to about half a dozen articles)

Stage 1: Gathering Relevant Information About Your Topic

Clarify research purpose to understand the client's agenda as well as re:

Intended readership Overall goal to the articles

Stage 2: Use Standard Research Techniques

Ordinary research:

Create a timeline tracking laptop trends - in the laptop's first emergence, to the day Read degrees of similar types of writing online Read printed material picked up in laptop-selling shops and stores

Research general stats:

How many laptops can be bought each day? Who buys them? Why? Can supply meet demand? Exactly what is a leading laptop manufacturer's typical daily production output? In addition important in terms of gaining a strategic edge - quality or quantity?

More specific research:

Ask for degrees of all the client's current marketing material Discover who the client's three closest competitors are, and research them Investigate the client's product details, service, program, price... Ask the customer if you may become familiar with their best-selling laptop functionality, by using an on-site demonstration What are the typical problems a laptop manufacturer faces? Research this (and possible solutions to these) Research the impact of laptop manufacture upon the earth Research any regulatory rules when coming up with claims online about laptop manufacturing, functionality, USPs, etc.

Note: Also uncover where online the articles will likely be published (and research services)

Stage 3: Incorporating Your Client's Own Views In to the Subject

Interview with CEO:

Prior for the interview, research the CEO's career as of yet: media profile, pros and cons, management style, influences... Tape record the job interview for later transcription Get started with one or two general questions after which proceed to more specific questioning

Non-specific questions:

'Tell me regarding your business.' 'What distances your company from your competitors?'

Specific questions:

'What image do you wish to portray both like a CEO and a company?' 'What responsibilities feature being the industry leader?' 'Do you desire to promote a certain perspective regarding an industry segment?' 'How is actually a strategic edge gained?' 'How can close attention to detail be maintained when product output sometimes numbers 100,000 laptops a day?' 'Can big business in laptop manufacturing keep thrive without damaging the earth?' 'What thoughts have you got on the future of laptop manufacturing?'

Understanding Precisely what the Client's Value is incorporated in the Industry

Read online forums - What's the public saying about these laptops, the corporation and their customer service? Is he perceived as the No.1? Find and read industry reports Also ask the customer what they feel their actual market position is Suggest Topics You could potentially Cover for the Trade Press

Possible topics for 5 articles:

How to Gain a Strategic Edge in Laptop Manufacturing and stay the Industry Leader Revealed: The load That Comes With Being The Laptop Manufacturing Industry Leader The way to Sell a Million Laptops nonetheless Check Every Little Manufacturing Detail! From your Industry Leader: Big Business in Laptop Manufacturing Usually stays Green From the Company Leading the Pack: Laptop Manufacturing and also the Future

Try to schedule a feedback phone session using the client after publication for each article:

How did the customer feel about any readership reaction? Do further articles must be approached differently considering this?

Other Details to Clarify

Article format Article length Writing style/tone Existing company 'House Style' that you follow re: spellings/preferred terms. For instance 'customer' 'purchaser' or 'buyer'? If the articles' submissions are to be optimised for search engines Submission deadline Timeline - Find out if all 5 content articles are to be written before publication of article 1, or does the customer wish to see readers' respond to each article prior to deciding to proceed with the next one (if your tone, approach, content has to be altered)? Number of revisions Price & Credit reparing payment plan (factor SEO into this for an extra cost, if applicable) Automobile NDA (non-disclosure agreement) is not mentioned, ask the customer if you may use the articles in the developing ghost writer's portfolio Ask the client's permission for their services as a reference for future projects

Finally, consider if you have any ethical difficulty with regard to the method in which this company operates. If so, you must then determine if you are willing and able to consider, without bias, the CEO's argument, when writing the articles, argue against whatever you personally favour.

Good luck!

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