Surf's Up At Baskin-Robbins!

12/05/2011 02:09

Sweeeeet! Baskin-Robbins, earth's largest chain of goodies specialty stores, is blasting into summer which has a selection of new and refreshing frozen treats in celebration of Sony Pictures Animation's animated action-comedy Surf's Up, in theaters June 8, 2007. Baskin-Robbins is introducing seven gnarly surfing-themed frozen treats to get ice cream lovers prepared for summer. Baskin-Robbins is additionally making a splash from the Pacific Ocean to the Atlantic with a mobile tour and the Big Wave Instant Win Game.


Baskin-Robbins is making a frenzy of excitement august with its new tubular Surf's Up inspired flavors, Penguin Swirl and Splish Splash(TM). Ice cream lovers will go wild for the flavors' unique colors, for the reason that black ice cream and blue sherbet turns tongues penguin black and ocean blue while in the first lick. Moreover, consumers can cool-off with one of Baskin-Robbins refreshing new Fruit Blast Smoothies, a mix of real fruit and non-fat frozen yogurt, easily obtainable in a variety of new and exotic fruit flavors like Berry Pomegranate Banana.

"Baskin-Robbins is certainly going back to its California roots to take summer fun to its customers," said Scott Colwell, Baskin-Robbins' vice president of marketing. "We are excited to kick-off our mobile tour and help goodies enthusiasts sweeten their day with our refreshing new treats."

Surf's Up Ice Cream Treats This summer Baskin-Robbins invites dudes and dudettes to dive into summer with irresistible ice cold treats. Baskin-Robbins Surf's Up goodies and frozen treats can be purchased at participating stores nationwide now through August 19, 2007, while supplies last.

o Penguin Swirl: A swirl of black Mixed Berry goodies and white Tutti Fruiti ice.

o Splish Splash(TM): A refreshing mixture of Blue Raspberry sherbet swirled with Blueberry ice.

o Fruit Blast Smoothie: Real fruit combined with non-fat frozen yogurt blasts an even and satisfying flavor. Available in new Berry Pomegranate Banana, Strawberry-Banana and Mango.

o Fruit Blast: Real fruit combined with ice, blasts a refreshing bold and intense flavor. Available in new Berry Pomegranate, new Blue Raspberry, Strawberry-Citrus, and Wild Mango.

o Penguin Cone: A frosted penguin leaning against a palm tree is usually a refreshing change to Baskin-Robbins single scoop of goodies in a sugar cone.

o Surf's Up Sundae: Beat the temperature with a tropical treat! Very Berry Strawberry, World Class® Chocolate and Nutty Coconut ice creams layered with pineapple topping and crushed graham cracker, topped with whipped cream, half a banana including a Surf's Up chocolate bar.

o Surf's Up Ice Cream Cake: A full sheet cake changed to a beach scene, filled with Cody and Tank riding the waves. Available in Baskin-Robbins new Fudge Crunch Cake, a layer of fudge and chocolate crunchies between two layers of goodies.

Cruising Coast to Coast Baskin-Robbins is cruising to cities throughout the country this summer with the Surf's Up mobile tour. The mobile vehicle, made from colorful pictures of Surf's Up characters Cody, Lani and Chicken Joe, will supply consumers with the possibility for sample Baskin-Robbins ice cream flavors, have fun playing the new Surf's Up video gaming by Ubisoft, and get sweet treats and deals. The mobile tour will hit the highway on June 1, 2007 starting in Los Angeles and The big apple and making stops in 31 cities including Los angeles, Sacramento, Calif., San Francisco, Baltimore, Washington, Chicago, Houston, and Dallas. The northeastern tour will conclude in Dallas on July 16, 2007 and the west coast tour will conclude in Fresno, Calif. on July 31, 2007.

Catch a Wave and Win To create an even bigger splash august, Baskin-Robbins has created the Big Wave Instant Win Game online. Contestants can visit or to look at scenes from Surf's Up to see if Cody Maverick successfully rides the wave. When Cody hangs ten, the contestant wins! If Cody wipes out, consumers receive a coupon offer for Fruit Blast Smoothies and might come back again in the morning for a chance to win. Consumers can play each day through July 31, 2007 for a chance to win Baskin-Robbins coupons and plenty of exciting prizes including:

Two all-inclusive trips for four to Jamaica

A trip for four to the Hilton Hawaiian Village in Honolulu

Baskin-Robbins Treats for any year

Surf's Up video games, DVDs and more!

In addition to the Big Wave Instant Win Game, it offers even more Surf's Up inspired fun including the Gnarly Name Generator , downloadable Surf's Up wallpaper, screen savers, buddy icons, a mini-version of the Surf's Up video game by Ubisoft and more.

Flavor History and Innovation Baskin-Robbins has created above 1,000 goodies flavors over the past 61 years, many inspired by fashions, people, events in time and pop culture trends. Baskin-Robbins may be the leader in goodies flavor innovation by consistently introducing new goodies flavors to its extensive flavor library. The iconic brand is sold on delighting taste buds of all ages with exciting new and traditional menu options.

About Baskin-Robbins Baskin-Robbins, earth's largest chain of goodies specialty shops, creates and markets innovative, high-quality goodies, specialty frozen desserts and beverages in additional than 5,600 retail shops over the world. Baskin-Robbins was founded by two goodies enthusiasts whose passion ended in the creation of more than 1,000 goodies flavors and a wide array of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. category of companies. For further information, visit

About Surf's Up Surf's Up is surely an animated action-comedy that delves behind the scenes of the high-octane world of competitive surfing. The film profiles teenage Rockhopper penguin Cody Maverick (Shia LaBeouf), an up-and-coming surfer, as they enters his first pro competition. Accompanied by a camera crew to document his experiences, Cody leaves his family and home in Shiverpool, Antarctica to visit Pen Gu Island for the Big Z Memorial Surf Off. In the process, Cody meets Sheboygan surfer Chicken Joe (Jon Heder), famous surf promoter Reggie Belafonte (James Woods), surf talent scout Mikey Abromowitz (Mario Cantone), and spirited lifeguard Lani Aliikai (Zooey Deschanel), most of whom recognize Cody's passion for surfing, even if it's kind of misguided at times. Cody believes that winning brings him the admiration and respect he desires, but when he unexpectedly comes face-to-face which has a washed-up old surfer (Jeff Bridges), Cody begins to find his own way, and discovers a true winner might not be the one who comes in first.

About Columbia Pictures: Columbia Pictures, area of the Columbia TriStar Motion Picture Group, is usually a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is usually a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass film production and distribution; television production and distribution; digital article marketing and distribution; worldwide channel investments; home theatre acquisition and distribution; operation of studio facilities; progression of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at

About Sony Pictures Animation: Sony Pictures Animation was established in May 2002 to enable Sony Pictures Entertainment to attain vast imagination of the creative community, develop characters and stories that are best realized through digital production and bring entertainment for audiences of nearly every age to the screen. The division's first film, Open Season, premiered in September, 2006. Sony Pictures Animation currently was in production on Surf's Up (due in theaters June 8, 2007) and Cloudy That has a Chance of Meatballs (spring 2009).

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